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AB Agri ---- The new name for ABNA
The name change is essentially because our research identified that customers and business partners struggle to immediately understand what ABNA is and what it does. There is also continuing confusion in the UK between ABNA and its ABN pig and poultry division. The logical decision was to call the Group business AB Agri, which together with the strap line Associated British Agriculture, clearly indicates our industry. It also builds on the recognition we already have with our email address (any.other@abagri.com), our website (www.abagri.com) and our parent Associated British Foods plc. The new logo is perhaps the most dramatic change from where we were. The 6 strand rainbow reflects the 6 core business areas going forward. - ABN (pig and poultry compound feed), Speciality Feeds which includes the Primary Diets business, KW/Trident (ruminant alternative feed), AB Vista (feed micro-ingredients), China, and our arable interests in Frontier, the JV with Cargill. ---- ENDS ----
AB Agri contact: Des D’Souza, Corporate Affairs Manager Notes to Editors 1. AB Agri (Associated British Agriculture) is the Agriculture Group of Associated British Foods plc (ABF), which is the largest purchaser of agricultural output from UK farms. 2. AB Agri is an international business that operates at the heart of the agricultural industry with activities that stretch from farm to fork. We are one of the UK's largest and most successful agri-food businesses with a range of successful brands, products and services backed up with continual investment in innovative products, services and technologies. Around 1,000 people are employed across the country. From our base in the UK, our footprint is expanding in international markets. 3. AB Agri is focused on helping drive efficiency for cereal, dairy, pig and poultry producers to meet the requirements of primary processors, food and drink manufacturers and retailers.
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Welcome to the new face of the Agriculture Group of Associated British Foods plc. Today
the ABNA name changed to AB Agri.
